DATA PROTECTION

Thank you for your interest in our company. Data protection is of a particularly high priority for the management of Systemtechnik Hölzer GmbH. The Systemtechnik Hölzer GmbH website can be used without providing any personal data. However, if a data subject wishes to make use of our company's special services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example, the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Systemtechnik Hölzer GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

As the controller, Systemtechnik Hölzer GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

1. Definitions

Systemtechnik Hölzer GmbH's data protection declaration is based on the terms used by the European Legislator for Directives and Regulations when the General Data Protection Regulation (GDPR) was adopted. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

a) Personal Data

Personal data is all information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

b) Data Subject

The data subject is any identified or identifiable natural person whose personal data is processed by the person responsible for the processing.

c) Processing

Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data, such as the collection, recording, organization, ordering, storage, adaptation or change, reading, querying, use, disclosure through transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

d) Restriction of Processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

e) Profiling

Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects that relate to a natural person, in particular aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of this natural person for analysis and prediction.

f) Pseudonymization

Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

g) Controller or Controller of Processing

The person responsible or the person responsible for processing is the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.

h) Processors

The processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

i) Recipient

The recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. Authorities that may receive personal data as part of a specific investigation according to Union law or the law of the member states are not considered recipients.

j) Third Party

A third party is a natural or legal person, authority, institution or other body apart from the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor.

k) Consent

Consent is any voluntary, informed and unambiguous declaration of intent given by the person concerned for the specific case in the form of a declaration or other unambiguous affirmative action with which the person concerned indicates that they consent to the processing of their personal data.

2. Name and Address of the person responsible for Processing

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

Systemtechnik Hölzer GmbH
Westerbachstrasse 4
61476 Kronberg
Germany
Tel .: +49 (0) 6173 / 9249-0
E-mail: info@hoelzer.de
Website: www.hoelzer.de

3. Name and Address of the Data Protection Officer

The Data Protection Officer of the Controller is:

Mr. Maximilian Becker

Any person concerned can contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The Internet pages of Systemtechnik Hölzer GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID.

A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. By using cookies, Systemtechnik Hölzer GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to re-enter their access data every time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is a shopping basket cookie in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general Data and Information

The Systemtechnik Hölzer GmbH website collects a range of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called Referrer), (4) the sub-websites that are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Systemtechnik Hölzer GmbH does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information are therefore statistically evaluated by Systemtechnik Hölzer GmbH on the one hand, and also with the aim of increasing the data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

6. Registration on our Website

The data subject has the option of registering on the website of the person responsible for processing by providing personal data. Which personal data are transmitted to the person responsible for processing results from the respective input mask that is used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for processing can arrange for the data to be passed on to one or more processors, for example, a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for the processing.

By registering on the website of the person responsible for processing, the IP address assigned by the Internet service provider (ISP) of the person concerned, the date and time of the registration are also saved. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable criminal offences to be investigated. In this respect, the storage of this data is necessary to protect the person responsible for the processing. This data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on is used for criminal prosecution.

The registration of the data subject with the voluntary provision of personal data enables the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the database of the person responsible for the processing.

The person responsible for processing provides information to each person concerned at any time upon request about which personal data is stored about the person concerned. Furthermore, the person responsible for the processing corrects or deletes personal data at the request or advice of the person concerned, provided that there are no statutory retention requirements. A data protection officer named in this data protection declaration and the entirety of the employees of the person responsible for processing is available to the person concerned as contact persons in this context.

7. Subscription to our Newsletter

On the Systemtechnik Hölzer GmbH website, users are given the opportunity to subscribe to our company's newsletter. The input mask used for this shows which personal data is transmitted to the person responsible for processing when the newsletter is ordered.

Systemtechnik Hölzer GmbH informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company's newsletter can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a person concerned for the first time for the newsletter dispatch using the double-opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the person concerned, has authorized receipt of the newsletter.

When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal protection of the person responsible for the processing.

The personal data collected when registering for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a relevant registration, as this could be the case in the event of changes to the newsletter offer or changes in the technical conditions. The personal data collected as part of the newsletter service is not passed on to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of withdrawing consent. Furthermore, there is the option of unsubscribing from the newsletter dispatch directly on the website of the person responsible for processing or to inform the person responsible for the processing this in another way.

8. Newsletter-Tracking

The Systemtechnik Hölzer GmbH newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, Systemtechnik Hölzer GmbH can recognize whether and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the dispatch of the newsletter and to better adapt the content of future newsletters to the interests of the person concerned. These personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double-opt-in procedure. After a revocation, this personal data will be deleted by the person responsible for the processing. Systemtechnik Hölzer GmbH automatically interprets a cancellation from receiving the newsletter as a revocation.

9. Contact Options via the Website

The Systemtechnik Hölzer GmbH website contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a person concerned contacts the person responsible for processing by e-mail or a contact form, the personal data transmitted by the person concerned will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Routine Deletion and Blocking of Personal Data

The person responsible for processing processes and stores personal data of the person concerned only for the period of time that is necessary to achieve the storage purpose or if this is specified by the European directives and regulations or another legislator in laws or regulations, which the person responsible for the processing is subject to, was provided.

If the purpose of storage no longer applies or if a storage period prescribed by the European directives and regulations or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

11. Rights of the Data Subject

a) Right to Confirmation

Every person concerned has the right granted by the European directive and regulation giver to request confirmation from the person responsible for the processing as to whether personal data concerning them are being processed. If a person concerned wishes to exercise this right to confirmation, they can contact our data protection officer or another employee of the person responsible for processing at any time.

b) Right to Information

Every person affected by the processing of personal data has the right granted by the European directives and regulations to receive free information about the personal data stored about them and a copy of this information from the person responsible for the processing at any time. Furthermore, the European directives and regulations grant the data subject access to the following information:

  • the purposes of the processing
  • the categories of personal data that are processed
  • The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
  • If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right to correction or deletion of personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data are not collected from the data subject: All available information on the origin of the data
  • the existence of automated decision-making including profiling in accordance with Article 22 Paragraphs 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject has the right to receive information about the appropriate guarantees in connection with the transmission.

If a person concerned wishes to exercise this right to information, they can contact our data protection officer or another employee of the person responsible for processing at any time.

c) Right to Rectification

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - including by means of a supplementary declaration.

If a data subject wishes to exercise this right to rectification, they can contact our data protection officer or another employee of the person responsible for processing at any time.

d) Right to Deletion (Right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand that the person responsible delete the personal data concerning them immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

  • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject revokes their consent on which the processing was based in accordance with Art. 6 Paragraph 1 Letter a GDPR or Art. 9 Paragraph 2 Letter a GDPR, and there is no other legal basis for the processing.
  • The person concerned objects to the processing in accordance with Art. 21 Paragraph 1 GDPR and there are no overriding legitimate reasons for the processing, or the person concerned objects in accordance with Art. 21 Paragraph 2 GDPR processing a.
  • The personal data was processed unlawfully.
  • The deletion of personal data is necessary to fulfil a legal obligation under Union law or the law of the member states to which the person responsible is subject.
  • The personal data was collected in relation to the information society services offered in accordance with Art. 8 Para. 1 GDPR.

If one of the above-mentioned reasons applies and a person concerned would like to have personal data stored at Systemtechnik Hölzer GmbH deleted, they can contact our Data Protection Officer or another employee of the person responsible for processing at any time. The data protection officer of Systemtechnik Hölzer GmbH or another employee will arrange for the deletion request to be complied with immediately.

If the personal data has been made public by Systemtechnik Hölzer GmbH and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Paragraph 1 GDPR, Systemtechnik Hölzer GmbH will take appropriate measures, taking into account the available technology and the implementation costs, also of a technical nature, to inform other data processors who process the published personal data that the data subject has requested the deletion of all links to this personal data or copies or replications of these other data processors has requested personal data insofar as the processing is not necessary. The data protection officer of Systemtechnik Hölzer GmbH or another employee will arrange the necessary in individual cases.

e) Right to Restriction of Processing

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to require the controller to restrict the processing if one of the following conditions is met:

  • The correctness of the personal data is contested by the data subject for a period that enables the person responsible to check the correctness of the personal data.
  • The processing is unlawful, the person concerned refuses to delete the personal data and instead requests that the use of the personal data be restricted.
  • The person responsible no longer needs the personal data for the purposes of the processing, but the person concerned needs them to assert, exercise or defend legal claims.
  • The person concerned has lodged an objection to the processing in accordance with Article 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

If one of the above conditions is met and a person concerned would like to request the restriction of personal data stored at Systemtechnik Hölzer GmbH, they can contact our Data Protection Officer or another employee of the person responsible for processing at any time. The data protection officer of Systemtechnik Hölzer GmbH or another employee will arrange for the processing to be restricted.

f) Right to Data Portability

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data relating to them, which have been made available to a responsible party by the person concerned, in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, so long as the processing is based on the consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letters a DS-GVO or on a contract according to Art. 6 Para. 1 Letter b DS-GVO and the processing is carried out using automated procedures unless the processing is necessary for the performance of a task that is in the public interest or takes place in the exercise of public authority, which has been assigned to the person responsible.

Furthermore, when exercising their right to data portability in accordance with Art. 20 (1) GDPR, the person concerned has the right to have the personal data transmitted directly from one person responsible to another, insofar as this is technically feasible and if this does not affect the rights and freedoms of other persons. In order to assert the right to data portability, the person concerned can contact the data protection officer appointed by Systemtechnik Hölzer GmbH or another employee at any time.

g) Right to object

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time to the processing of personal data relating to them which is based on Art. 6 Paragraph 1 Letter e or f DS-GVO takes place to object. This also applies to profiling based on these provisions. Systemtechnik Hölzer GmbH will no longer process the personal data in the event of an objection unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defence of legal claims.

If Systemtechnik Hölzer GmbH processes personal data in order to operate direct mail, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is related to such direct mail. If the data subject objects to Systemtechnik Hölzer GmbH processing for direct marketing purposes, Systemtechnik Hölzer GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them that is carried out by Systemtechnik Hölzer GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS -GVO to object unless such processing is necessary to fulfil a task in the public interest.

To exercise the right to object, the person concerned can contact the Data Protection Officer of Systemtechnik Hölzer GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58/ EC, to exercise their right of objection by means of automated procedures that use technical specifications.

h) Automated Decisions in Individual Cases including Profiling

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subjected to a decision based solely on automated processing - including profiling - which has legal effects on them or which significantly affects them in a similar manner if the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) is permissible on the basis of Union or Member State legislation to which the person responsible is subject and this legislation take appropriate measures to safeguard the rights and freedoms, as well as the legitimate interests of the data subject or (3), is made with the express consent of the data subject.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible or (2) it is made with the express consent of the data subject, Systemtechnik Hölzer GmbH takes appropriate measures to safeguard the rights and freedoms as well as the to protect the legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the person responsible, to present one's own point of view and to contest the decision.

If the person concerned wishes to assert rights with regard to automated decisions, they can contact our Data Protection Officer or another employee of the person responsible for processing at any time.

i) Right to withdraw consent under Data Protection Law

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to revoke consent to the processing of personal data at any time.

If the person concerned wishes to assert their right to revoke their consent, they can contact our Data Protection Officer or another employee of the person responsible for processing at any time.

12. Data Protection in Applications and in the Application Process

The person responsible for processing collects and processes the personal data of applicants for the purpose of handling the application process. The processing can also be done electronically. This is particularly the case if an applicant sends the relevant application documents electronically, for example by e-mail or via a web form on the website, to the person responsible for the processing.

When the controller includes one employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that the deletion does not conflict with any other legitimate interests of the person responsible for the processing. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

13. Data Protection Provisions on the Application and Use of AddThis

The person responsible for the processing has integrated components of the AddThis company on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of websites via buttons. Hovering over the AddThis component with the mouse or clicking on it will display a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to the operating company, the buttons are displayed over 20 billion times a year.

AddThis is operated by AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which an AddThis component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective AddThis component to transfer data from the Website www.addthis.com. As part of this technical process, AddThis receives information about the visit and which specific individual page of this website is used by the information technology system used by the person concerned.

AddThis also receives information about the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles.

The data and information transmitted to AddThis in this way enable the AddThis company itself, as well as the companies affiliated with AddThis or its partner companies, to target visitors to the website of the person responsible for processing with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the person concerned. The cookie saves the visits to Internet pages made by the computer system.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser when used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.

The data subject also has the option to permanently object to the processing of personal data by AddThis. To do this, the person concerned must press the opt-out button under the link www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies are deleted on the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the website of the person responsible for processing can no longer be fully used by the person concerned.

The applicable data protection provisions of AddThis can be found at www.addthis.com/privacy/privacy-policy.

14. Data Protection Provisions on the Application and Use of Google Analytics (with Anonymization Function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the gathering, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called Referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above? By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission accounting.

The cookie is used to store personal information, such as the access time, the location from which access originated and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America.

These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to prevent this. To do this, the person concerned must download and install a browser add-on under the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on website visits may be transmitted to Google Analytics.

The installation of the browser add-on will be considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/ and at

www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link www.google.com/intl/de_de/analytics/.

15. Data Protection Provisions on the Application and Use of Google Remarketing

The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to show advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to show interest-relevant advertisements to the Internet user.

The operating company for the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above? By setting the cookie, Google is able to recognize visitors to our website if they subsequently access websites that are also members of the Google advertising network. Every time a website is accessed on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the person concerned. Every time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to the interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers used and make the desired settings there.

Further information and the applicable data protection regulations from Google can be found at www.google.de/intl/de/policies/privacy/.

16. Data Protection Provisions on the Application and Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place advertisements in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in Google's search engine results if the user calls up a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above? A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, for example, the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a person concerned who came to our website via an AdWords ad generated sales, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could identify the person concerned.

The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Every time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to the interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection regulations from Google can be found at www.google.de/intl/de/policies/privacy/.

17. Legal Basis for Processing

Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfil a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example, to fulfil tax obligations, the processing is based on Art. 6 I lit. c GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or another third party. Then the processing would be based on Art. 6 I lit. d GDPR.

Ultimately, processing operations could be based on Article 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are particularly permitted to carry out such processing operations because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 GDPR).

18. Legitimate Interests in Processing that are being pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6 I lit.f GDPR, our legitimate interest in the conduct of our business activities for the benefit of all our employees and our shareholders.

19. Duration for which the Personal Data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the period has expired, the relevant data is routinely deleted, provided that it is no longer required to fulfil or initiate a contract.

20. Legal or Contractual Provisions for the Provision of Personal Data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the Personal Data; possible Consequences of Non-Provision

We explain to you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g., information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the person concerned is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned. Before the person concerned provides personal data, the person concerned must contact our Data Protection Officer.

Our Data Protection Officer informs the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

21. Existence of Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling.

Data Protection

Responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Silvia Hölzer-Becker

Your rights as a data subject

You can exercise the following rights at any time using the contact details of our Data Protection Officer:

  • Information about your data stored by us and their processing,
  • Correction of incorrect personal data,
  • Deletion of your data stored by us,
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
  • Objection to the processing of your data by us and
  • Data portability, provided you have consented to the data processing or have concluded a contract with us.

If you have given us your consent, you can revoke it at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint. Your competent supervisory authority depends on the federal state of your residence, your work or the alleged violation. A list of the supervisory authorities (for the non-public area) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of Data Processing by the Responsible Body and Third Parties

We process your personal data only for the purposes stated in this Data Protection Declaration. A transfer of your personal data to third parties for purposes other than those mentioned does not take place. We will only pass on your personal data to third parties if:

  • You have given your express consent to,
  • Processing is necessary to process a contract with you,
  • The processing is necessary to fulfil a legal obligation, the processing is necessary to safeguard legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

Registration on our Website

When registering for the use of our personalized services, some personal data is collected, such as name, address, contact and communication data such as telephone number and e-mail address. If you are registered with us, you can access content and services that we only offer to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time. Of course, we will also provide you with information about the personal data we have stored about you at any time. We will be happy to correct or delete these at your request, provided that there are no statutory retention requirements. To contact us in this context, please use the contact details given at the end of this data protection declaration.

SSL Encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) over HTTPS.

Comment Function

When users leave comments on our website, the time of their creation and the user name previously selected by the website visitor are saved in addition to this information. This is for our security, as we can be prosecuted for illegal content on our website, even if it was created by users.

Newsletter

On the basis of your expressly given consent, we will regularly send you our newsletter or comparable information by e-mail to the e-mail address you provided.

To receive the newsletter, it is sufficient to provide your e-mail address. When you register to receive our newsletter, the data you provide will only be used for this purpose. Subscribers can also be informed by e-mail about circumstances that are relevant for the service or registration (e.g. changes to the newsletter offer or technical circumstances).

We need a valid e-mail address for effective registration. In order to check that the registration is actually made by the owner of an e-mail address, we use the “double opt-in” procedure. For this purpose, we log the order for the newsletter, the dispatch of a confirmation e-mail and the receipt of the response requested. Further data is not collected. The data will only be used to send the newsletter and will not be passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. There is a corresponding link in every newsletter. You can also unsubscribe directly on this website at any time or inform us of your request using the contact option given at the end of this data protection notice.

Contact Form

If you contact us regarding questions of any kind by e-mail or contact form, give us your voluntary consent for the purpose of contacting us. A valid e-mail address is required for this. This is used to assign the request and then answer it. The specification of further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions. After your request has been dealt with, personal data will be automatically deleted.

Use of Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (following: Google). Google Analytics uses so-called "cookies", i.e. text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services are then to be provided. The processing is based on the legitimate interest of the website operator.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Browser add-on to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our website by clicking on this link. An opt-out cookie will be installed on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.

Use of Script Libraries (Google Web Fonts)

In order to present our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as. B. Google Webfonts (https://www.google.com/webfonts/). Google web fonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, the content is displayed in a standard font.

Calling up script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible - but currently also unclear whether and, if so, for what purposes - that operators of such libraries collect data. The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Use of Google Maps

This website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data about the use of the map functions by visitors. You can find more information about data processing by Google in the Google Data Protection information. There you can also change your personal data protection settings in the Data Protection Center. Y

ou can find detailed instructions for managing your own data in connection with Google products here.

Embedded YouTube Videos

We embed YouTube videos on some of our websites. The operator of the corresponding plug-ins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plug-in, a connection to YouTube servers is established. In doing so, YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior.

If you have deactivated the storage of cookies for the Google ad program, you will not have to reckon with such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy/

Google AdWords

Our website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in tracking, you can refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies or set your browser to block cookies from the “googleleadservices.com” domain.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which enables the visitor to be recognized when he or she visits websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. If you still do not want Google's remarketing function, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Change of our Data Protection Regulations

We reserve the right to adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply to your next visit.

Questions to the Data Protection Officer

If you have any questions about data protection, please write us an e-mail or contact the person responsible for data protection in our organization directly:

The data protection declaration was created with the data protection declaration generator of activeMind AG.

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Current information on the GDPR (external link)